Top Left: Campaign Phase 1. An HTML email created in Pardot directs viewers to a separate landing page for data capture was sent to Salesforce contacts and leads. A series of sponsored social media posts about our statistics to drive viewers back to website were targeted to viewers in our key demographics.

Top Right: Campaign Phase 2. An automated workflow in Pardot sends a series of emails based on user engagement. These direct viewers back to a landing page for data capture. Short video interviews (0:30-1:00) showcasing our associates’ insights were filmed and edited in-house. A series of images and video clips about our people were posted on social media channels to push viewers back to the landing page.

Bottom Left: Trifold mailer with variable printing for the recipient’s first name and return address of the ARCO location nearest their location. Dimensional printing was used on the line art to add texture.